At approximately 1500 local time (1200 UTC) on 1 February 2024, an unidentified gunman entered the factory belonging to the U.S.-owned Procter and Gamble company in the Gebze district of northwestern Kocaeli province and took the individuals inside hostage. Local media reported the man took the factory workers hostage to protest the Israeli invasion of the Gaza Strip. At least seven people are reportedly being held. Police officers have deployed to the scene and the street leading to the factory has been cordoned off. Further information regarding the ongoing incident has yet to emerge